Cursor for marketing teams
Lura turns your team into a nonstop experiment machine.
Designed for founders and growth teams spending $20k–500k/month on Meta, TikTok, and Google Ads.
Dashboard
Today's Growth Plan
January 7, 2026
Why did CAC spike this week?
CAC increased +18% due to:
- Creative fatigue on top 3 performers
- Placement shift to Stories (+40%)
Growth teams are drowning in data
You spend more time in dashboards than running experiments. Sound familiar?
Creative Fatigue
Your best-performing ads decay silently. By the time you notice, you've already burned budget.
Manual Experimentation
Building test hypotheses, setting up experiments, analyzing results—it's all on you. Every. Single. Time.
Data Overload
Dozens of metrics, multiple platforms, weekly reports. Important signals get buried in the noise.
We know our sweet spot
Built for
- Founders and Heads of Growth spending $20k–500k/month on paid.
- <10 person performance teams without a dedicated senior growth operator.
Not for
- Pre-revenue projects with <$5k/month ad spend.
- Enterprises with 7 tools and 5 agencies fighting for control.
We're designing Lura to deliver
Based on internal testing and early pilots. Your mileage may vary—but these are the KPIs we optimize for.
Results based on our own ad accounts and early beta users. Individual performance depends on account history, budget, and vertical.
Every Creative, Fully Understood
Lura extracts 100+ features from each creative using multi-modal AI—vision, audio, and semantic analysis working together.
Kate, 94% screen presence
Strong hook: face + motion in first frame
"Have you ever tried this hack..."
Slow motion: 0.4x avg motion
Brand-aligned: 87% match
No captions detected
From zero to first experiments in 15 minutes
Upload or Connect Your Ads
Provide 10 of your latest creatives
Recommend
Top 3 test ideas with predicted impact
Launch
Generate assets, export, go live
Your creatives, always in sync
Works with your existing workflow. Everyone can see and review creatives without needing platform logins.
Your creative libraryLura
Strong performance indicators vs benchmarks
Know your creative's potential before you spend
Upload creatives and get instant AI-powered analysis, predictions, and optimization recommendations.
- •UGC-style face
- •8–12s duration
- •Early problem-first hook
These patterns drove –23% CAC across your last 127 creatives.
Generate high-performing creatives
Lura analyzes your top performers, identifies what works, and generates new variations optimized for engagement
Analyze Top Performers
Your best creatives
Extract Patterns
What drives performance
Generate Variations
Ready to test
Ask Lura.Get answers backed by your data.
Every answer cites the exact creatives, spend, audience, and outcomes—then turns insights into testable experiments.
Why did CAC spike last week?
CAC increased +18% last week due to two factors:
- Creative fatigue on your top 3 performers (impressions down 34%, CTR down 0.8pp)
- Placement shift to Stories (+40% spend) which historically underperforms Feed by 22%
We built Lura because we needed it ourselves
5 years of running paid growth for consumer apps. $10M+ in ad spend. We got tired of the manual work — so we built the tool we wished existed.
Be first to experience autonomous growth
We're onboarding teams in batches to ensure the best experience.
74 growth teams already on the waitlist